Three tips for designing a more LIKE-able website homepage
If one of your goals for this year or next is to build your online Facebook community, then you’ve already put some forethought into how you want to integrate Facebook into your homepage.
Ideally, your existing user-base is what you’d want to use to launch your new Facebook page because it gives your community a foundation of active users that will encourage new users to “like” it. However, I’ve seen plenty of companies that start their Facebook page as a stand-alone community used to “test the waters” and have practically forgotten to invite their entire email subscriber list and web audience to the part.
If you’re already doing a great job building an online community with Facebook, just consider how much larger it will grow once you start showing it off to your existing user base.
There are several tools you should get to know if you’re going to start integrating Facebook into your website:
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It tells people which articles others like on your site and also displays a showcase of other people who already “like” your Facebook page. It’s also the most direct way to ask for a “like” on Facebook, because it’s engineered to get people to hit the “like” button.
If you’re wondering how “that other publishing company” is doing “that thing” with their Facebook integration, check out Facebook’s list of publishers who have hired developers to build seamless applications between Facebook and their websites.